+ more speakers to be announced.
5:30pm to 9:00pm
Natalie Robinson & Carl Thompson
Covering foundation topics:
What is market validation
Understanding the stages and process of market validation.
Learn how to accept feedback and think in a way that challenges your assumptions.
Understand Your Customer / Customer Discovery
Learn how to use customer insights to build a superior product.
Differentiate yourself through your brand
Learn how to develop your unique value proposition through your brand, so you stand out to the right customers.
Tips from those who have done it
Hear what other founders have to say about market validation and why it’s so important.
9:00am to 5:00pm
Marc Hayes – Growth Hacking
Tina Moore – Facebook Strategies
Jun Combridge – Influencer Marketing
Carl Thompson – Content Marketing
TBC – SEO & Website Optimisation
TBC – Agile Marketing Management
Diving into topics:
Learn how to acquire customers through the most appropriate channels for your business. We’ll deep dive into Facebook, Instagram, SEO, and other innovative ideas for acquiring customers.
Learn specific techniques, tips and tools across all major facets of digital marketing. You’ll learn how each of these parts works together for a successful strategy.
Learn how to put together and manage your overall marketing strategy, so you can focus on doing the highest impact tasks well.
9:00am to 3:00pm
Build your marketing strategy
Build your business’s digital marketing strategy with support from experienced mentors and feedback from others in the workshop. Get questions answered and help to set yourself up to be able to start executing on this strategy straight away.
This workshop is a good fit for you if:
Learn tried and true market validation and marketing methods to take your business to the next level. You will learn techniques and get the support needed to:
You’ll have the opportunity to work with experienced founders and market validation experts. Get the best insights into how to effectively transition an idea into something that people will pay for, and/or significantly improve the way you develop products.
You’ll Leave With:
You can qualify for a 50% subsidy from NZTE under their Regional Business Partner Network, if you meet the eligibility criteria. Apply for the Capability Voucher Scheme here.
Please get in touch with Natalie (firstname.lastname@example.org) if you have any questions or need help working this out.